In just 12 months you can turn your restaurant into a profitable business that doesn’t need you there to thrive
Running a successful restaurant is so tough that few independent owners truly achieve the level of success they desire.
It’s not surprising. Restaurants suck up all your time, energy and cash. And often they give nothing back in return other than worry and stress.
If you manage to make it past the critical first 12 months, this on-going drain of your resources eventually becomes tiring. You end up with a business that controls you, rather than the other way round.
There is a better way to run your restaurant. And it starts with changing the way you think about it.
No matter why you set it up in the first place; no matter the passion that drove you to create this amazing place; you need to start thinking of your restaurant less as a restaurant, and more as a business.
And you have to realise the overall purpose of this business. It’s not to serve great food or give customers an unforgettable experience.
The real purpose of your restaurant is to give you a great lifestyle and the freedom to enjoy it.
That means you need an efficient business that has clear systems to attract new customers, delight them, and get them back as often as possible. The best possible food and service needs to be automatic and delivered in a consistent way whether you are personally in the restaurant or not.
You also need to know how you are going to exit your restaurant and a plan to work towards it (even if you’re not sure exactly when it will happen).
Restaurant Growth UK was created to help you get more customers who return more often and spend more on every visit. We work closely and exclusively with just one restaurant owner in each area of the UK.
To turn your restaurant back into a business that you love and adore, there are 12 development areas to focus on under three categories:
1. Sales and marketing for restaurateurs
2. Run the perfect restaurant that delights customers, without you needing to be there
3. Grow your restaurant and sell it